How To Really Do SEO For Bloggers
This is my presentation from SNAP Conference in April of 2014. The focus is on SEO for bloggers and the important things for them to consider.
After the presentation, we did quite an extensive Q&A. Some of the material from the Q&A is below.
People seemed a bit surprised when I mentioned that while SEO can drive traffic, it will most likely not be your largest traffic driver. Here is a screenshot from one of the larger clients I work with:
As you can see, social channels are driving more than double the traffic that search engines are, and referrals and direct are almost equal to organic. For a lot of bloggers, SEO is most likely lower on the list as well, however if you follow the steps mentioned in the presentation, you should start to see that percentage increase.
It’s important to remember that SEO is part of an overall traffic strategy, and not the only traffic source out there.
Anchor text is whatever words are the actual link. For example, the words anchor text are the anchor text. You’ll see that mentioned in a lot of writings about SEO.
Here is a link on how to set up a Google Webmaster Tools account:
This is a simple plugin to manage 301 redirects: https://wordpress.org/plugins/simple-301-redirects/
People seemed to be quite shocked when I mentioned that round-ups don’t have a very strong effect for SEO purposes. Once gain, the reason for this is because each individual page on the internet only has so much “Google juice”. The juice will is spread evenly across every link on a page. On round-ups, there are usually a lot of links, so the juice that is going to your specific site gets very diluted.
However, this isn’t to say that round-ups are bad, because they can drive traffic themselves, and there is still a small amount of SEO value from them.
The length of your posts doesn’t particularly matter. You want to focus on making the content valuable for your reader. If that takes 300 words, great. If that takes 1,000 words, great.
I also mentioned the in-depth article algorithm that Google has implemented more recently. You can find additional information on that from Google themselves: https://support.google.com/webmasters/answer/3280182?hl=en