The Evolving Space Of Mommy Blogging
I have recently been very interested in mommy blogs. When I say mommy blogs, I am lumping together a variety of blogs that are mainly written by women. These could be fashion blogs, food blogs, lifestyle blogs, etc.
What interests me so much about these blogs is that there are a handful of people out there that make decent money with those blogs, and an even larger handful that have these types of blogs with the hope of one day making a living from these sites.
I’ve talked a lot about this with my girlfriend because she is much more familiar with this space than I am. She has friends and family with these same aspirations. And as an Internet marketer by trade, I find it interesting that there is a pretty gaping hole in information about how to really monetize your blog if you are doing this type of thing.
I imagine many of the women who want to make money from their blogs don’t have any idea where to start. Most of them are aware of the different CPC and CPM based advertising networks, such as Google AdSense, BlogHer, Federated Media, and many more.
This type of advertising isn’t that profitable for many though because it relies on large amounts of traffic to make any significant amount of money.
I’ve come across some that have delved slightly into affiliate marketing, with Shabby Apple being the most common offer I see being promoted. I don’t know if many of these women are aware of the wide variety of offers they could be promoting through the hundreds of different affiliate networks out there though.
Affiliate offers could be very profitable for niche mommy bloggers as they could have a very focused audience with a matching offer. Plus you can find just about anything you can imagine on Amazon, which has a great affiliate program as well.
It seems that there is a lot of secrecy from the big money makers in the space as to how they make their money. At the conferences they are not very in-depth and generally pretty vague about what they do to earn money.
My girlfriend sent me an article the other day written by Bjork Ostrom, one of the bloggers at A Pinch Of Yum. Apparently they’ve been doing some pretty in-depth write-ups on a monthly basis about the type of revenue they are generating from their site and its related ventures.
I think this type of transparency is awesome. While it’s true that there is really no magic secret that will make it easy to earn a ton of money from these types of sites, I think it’s commendable Bjork and Lindsay are helping others potentially make a few extra bucks with their ventures.
So kudos to the two of you!